In its early days, it was easy to tell when a website used the content management system WordPress, but the program has become so diverse and customizable that it has reshaped the way we look at the Web. A significant portion of all websites created within the past several years are powered by WordPress, and with good reason. No other CMS is as flexible, powerful, and friendly to developers of all levels. Whether you’re new to Web design or are a veteran information engineer, WordPress has a lot to offer. Just so you know, there are plenty of sites that offer free tutorials and guidelines for establishing a successful WordPress site.
Pick Up and Play
The inspiration behind WordPress was to create a clean, easy-to-use platform for Web design that anyone can use and that’s exactly what we have in the program today. WordPress uses a simple graphical user interface to create a “what you see is what you get” (WYSIWYG) display. This opens up website design options for people who don’t know the first thing about HTML or any other kind of code, while still offering enough flexibility to make every site look and feel unique.
With a platform like WordPress, the days of expensive website design software are effectively over. While designers who use WordPress can certainly benefit from graphic design, text layout, and video editing software, the Web-based program makes it possible to create and edit the site without specialized software dedicated to a specific machine. This means designers can work on websites from any device that connects to the Internet, making it ideal for anyone who prefers to work remotely.
The key to the success of WordPress is its openness. There are plenty of built-in tools for developers to create new WordPress themes, which are essentially design templates for websites that do the work of dividing information and establishing the layout ahead of time. It’s easy to expand on various themes and plug in different functions that meet the needs of the specific site, so it’s like fast-forwarding through weeks of development.
Social Media Ready
WordPress was originally developed as a dedicated blogging tool. That function still comes standard, but other elements of social media have found their way naturally into the program. Plug-ins for Facebook, Twitter, Pinterest and other popular platforms are easy to integrate into any modern WordPress site. This makes it especially easy to track the impact social media networks are having on your site traffic, providing you with frequently updating data and making sure you won’t have to click around to different sites to keep an eye on your social media presence. Mobile apps are an easy way to engage with users and readers of your site. Many bloggers could learn a thing or two from certain television shows which engage viewers with different hashtags and live tweeting.
SEO and Beyond
There are a lot of elements that go into current-generation search engine optimization, and WordPress handles all of them rather well. Under the hood, the code automatically generated by the platform and its approved themes is very clean and easy for search engines to read, making your site less likely to be confused for junk. WordPress also has built-in SEO tools like meta tags, keywords, link descriptions, and image cataloguing to give you precise control of how both search engines and users view your content.
A big part of WordPress’s ease of use is its ability to handle multiple users on several different levels of access. Plainly, you don’t need to send all content to a dedicated designer before it goes live. With WordPress, you can assign multiple people to an administrator role, allowing them unfettered access to all site design elements, while giving other users limited access. This is great for publications or any other kind of site that handles a lot of content from multiple sources. Content creators can log in as limited-access users, upload their content via your preferred text and image plugins, and leave all of the editing and formatting to the administrators. It’s a simple, streamlined system for a content-hungry age.
WordPress is unparalleled in its level of accessibility, flexibility and its ability to be customized. It’s a great tool for newcomers to Web design, but it’s open enough for seasoned coders to do as much tinkering as necessary. There’s no better choice on the content management software market today in terms of simplicity, functionality and economy.