Developing a successful website requires a great deal of attention and planning. Everything from the appearance of the background to the style of the content will play a role in attracting an audience. While anyone can simply toss up a page and call it a website, more is necessary to call it a success.
It all boils down to getting the attention of others on the Internet. Even the most amazing designs can go unnoticed if there is a lack of marketing. The truth is, not everyone puts effort into optimizing the website’s ability to bring in quality traffic.
Although web hosting is an important key to the performance of a site, it can still do badly if the developer neglects certain aspects. As a result, less people will visit while sending that traffic to others.
Here are three things that web developers need to avoid if they want to build a successful site.
- Graphic Saturation of Articles
Images are often used to enhance the content by adding more meaning to the text. In many instances, graphics improve the experience for the reader resulting in longer visits. However, images can also have a negative aspect to the website. When it comes to graphics, you can have too much of a good thing.
Graphics are often the largest element of a website. Text and coding are usually relatively simple when compared to the file size of images. Having too many large graphics can slow the site to a point where visitors will want to leave. From Internet connections to personal devices, there are a lot of things that come into play when using imagery on a website.
Overloading pages with images can also impact the user experience. If there is too much activity on a site, it will take away from the content. It’s the text that draws an audience, but a lot of graphics can prove to be a distraction when trying to read.
Another aspect to consider when using imagery is the fact that it needs to be responsive. Because mobile devices use a smaller screen resolution, responsive design is necessary to share those graphics. Otherwise, it could look poorly on smartphones and tablets. Depending on the layout of the website, a lack of responsive design can lead to justification problems of the framework. In other words, the site could look severely broken on mobile devices.
Use images sparingly and optimize them for the site. This includes sizing the graphics properly instead of relying on code changes.
- Incorrect SEO Practices
Search engine optimization can do wonders for boosting the traffic of any website. Unfortunately, many people neglect this fundamental process. As a result, the website does poorly when it comes to the results page.
Unfortunately, SEO practices change from year-to-year depending on what algorithm adjustments are made in sites like Google. Practices that were beneficial last year may hold less significance today. For instance, the SEO practices of 2002 are not even comparable to what is currently the norm.
Although these algorithm changes can affect site development, there are a few things that will probably always be effective. These include some of the obvious additions such as:
- Keyword Use
People looking for peanut butter cookie recipes will search for “peanut butter cookie recipes.” Keywords and phrases will always be important. However, saturating an article with a single word or phrase can actually hurt SEO.
- Site Speed
Search engines place the speed of a site in high regard. This follows along the lines of providing quality sites in the top of result pages. Good web hosting will play an important part in the speed of a website.
Whether it’s backlinks from outside sources or internal connections with the content, links will always remain a part of SEO. This shows the importance of specific content, especially if the links created are relevant to the topic.
This is only a very short list of important SEO factors that may never go out of style. However, that doesn’t mean this may not change at any given time.
Keep a thumb on the pulse of SEO. Even the slightest changes can greatly impact the website, and knowing what they are ahead of time can keep the site competitive.
- Assuming the Site Doesn’t Require Marketing
Marketing a website can come in a myriad of forms. Even adding the XML sitemap to search engines could be considered marketing. It’s all relevant to spreading the word of the website. Whether it’s search engines or visitors, marketing is what brings people in.
Even if a website has some of the most prolific content ever created, it can still have poor performance without marketing. Search engines will drive some of the traffic, but proper campaigns can have far more of a profound impact on success. In fact, many websites generate more traffic from marketing than through search results.
Forms of marketing include:
- Email Campaigns: Email is one of the most cost efficient solutions for engaging a large audience. Well-prepared messages can drive traffic.
- Social Media: Since there are 2.34 billion social network users worldwide, it only makes sense to put some effort into sites like Facebook and Twitter.
- Pay-Per-Click: A PPC campaign is best suited for a website that is used to generate sales from leads and products. These are nice because no money is spent unless someone clicks the ad.
- Blogging: Many companies use blogs for the sheer purpose of attracting visitors to view products and services. It can also boost online brand reputation.
There is no such thing as too much marketing. However, there is such a thing as a failing campaign. Stick to strategies that work for the site and implement as many channels as possible to engage visitors.
To Wrap it Up..
Proper web hosting is only the beginning when developing a strong website. It will also take determination, imagination and effort to inspire others to visit. Avoid the mistakes listed above and get more out of the experience. An idle website is essentially a wasted opportunity for growth and revenue.