Content is the most important part of any website. However, its appearance is a very close second. While the text is what draws visitors from search engines, the look and feel of a site will play a role in whether they stay or not. It’s this reason why choosing the right theme is important to create a website.
Colors, layouts and even the font of a site can influence guests. It’s all about visual appeal, and the right theme can set the tempo. If visitors don’t feel comfortable while using the site, they may never come back.
Below are three important tips that will help make choosing a theme a bit easier. Don’t assume that any appearance will do and that the content will drive success. After all, some people will leave a site simply because the colors are “wrong” for the content.
- Fit the Theme to the Topic
When choosing the right theme for a website, it should fit the topic. The appearance should merge with the content in a fluid manner. For example, using a theme rich in blues or using graphics inspired by water would fit perfectly for a boating website. Grass, summer colors or sunny landscapes can be inspirational for a website centered around landscaping.
The purposes of a website is to create a memorable experience for the visitor. Although quality content will always be the number one objective, a theme that fits nicely around the words makes the site easier to identify. The colors and layout of a specific website are as easy to associate for a visitor as the logo itself.
In some instances, developers choose neutral designs that can fit in just about any industry. While these themes are useful, it takes a bit away from the experience of a visitor. Colors, images and layout are monumental in delivering a unique and engaging experience for those visiting the site.
Think of it this way, what if all houses were painted white? While the house would still serve the purpose of protection and shelter, it loses some of its visual appeal and custom appearance.
As websites play such an integral role in everyday life, there are many developers constantly producing themes. This is why it’s incredibly easy to find one that perfectly fits just about any content. If one is not available that fits just right, it wouldn’t take much to hire a third-party to build one that does.
- Find a Theme that Comes with Built-in Features
A theme doesn’t merely have to be all about color and layout to create a website that shines. Some will come with built-in features that make maintain the site much easier in the long run. However, it is a bit of a pain when looking for a theme that has a particular set of features.
Themes with built-in features help the developer by already implementing code or widgets. This can take a lot of work out of the process to build a website. In some instances, it may even save hours of painstaking coding to make it all work correctly.
Content management systems, such as WordPress, often have themes developed with amazing built-in abilities. For instance, the ColorMag theme for WordPress provides excellent control over widgets, advertisements and content placement on the homepage. Features such as these make building the website much easier than trying to figure out the coding or plugins on your own.
Even the most basic of themes built around a CMS usually have a lot of options available. Things like uploading logos, changing backgrounds, navigation menus and more are ready to be customized. However, some of the more advanced themes and templates take customization even further by including many bells and whistles to make the site stand out.
What if the website doesn’t use a CMS? Features are often included in themes for any kind of website. For instance, some will come with a page already programmed to operate a PHP-based contact form. All that is needed is the email address. The best part about themes like these is that anyone can customize them to add more features or take them away.
- Weigh the Benefits Before Buying a Premium Theme
The Internet is full of themes for websites both free and paid-for premium layouts. While the free versions are often the most sought after, sometimes the premium choice makes a big difference for engaging an audience. In the end, it all boils down to what the site needs to be successful.
Buying a premium theme should be viewed more as an investment to the site’s appearance. Remember the house metaphor from earlier? Paying an expert to paint the property a certain color may provide better curb appeal than letting the children do it for free. If the site is to remain online for any serious length of time, a premium theme could be an investment into its success by giving it greater appeal.
This isn’t saying that free themes are not just as useful. There are many that can serve the purpose well for any website developer depending on the needs and the topic of the content. Many websites experience a great deal of success using basic templates. However, a large portion of them at least customizes the appearance to make them look different from the others.
Another aspect to consider when buying a premium theme is the prospect of being somewhat unique. Since most people relish in the free designs and layouts, fewer people are using paid-for templates. This means the website doesn’t have the same “cookie-cutter” appearance as other sites.
Get More Out of the Website..
It takes more than good content to create a website that is successful. A lot of things come into play from the type of background that is used to search engine optimization. The above tips only serve to benefit developers and help create a site that is attractive. As a result, visitors are more likely to return to a site that is visually appealing.