6 Easy Ways to Keep Improving the Appeal of your Website

A website, regardless of its message, should not stand still in its looks and content. Instead, it should be ever-changing and continually evolving while maintaining relevance. Loyal visitors will grow bored and go elsewhere if they realize that the website that they are investing in is spinning the same content and offering a poor navigational experience. You see, a high-quality website is essentially an online magazine – it stays true to the industry that it represents, yet the content and appearance is constantly renewed.

Therefore, if you want to receive an impressive amount of continual traffic then you have to create an appealing website that will impress the seekers.

1. Invest in a good web host

Investing in a quality web host like FatCow is important for improving the user experience and also to offer peace of mind for your the webmaster. Attributes to look for in a hosting company is one that offers adequate bandwidth and disk space as well as WordPress integration and 24/7 customer service.

2. Create viral worthy content

It is not enough to create informative content, in today’s evolutionary world you have to find ingenious ways to create viral-worthy content that is both entertaining and educational. For example, every month you can feature a different angle of the industry your site represents – you can share interesting tutorials, create a video series or catchy memes and write with an enduring flair that gets people talking. Don’t forget to implement relevant keywords throughout your content and share on social media, bookmarking sites and on relevant forums and blogs.

3. Encourage visitor interaction

Visitors like to interact with the website that they visit because doing so creates a more personal experience. Encourage this by offering fun surveys and polls and by asking questions.

4. Change your graphics sporadically

While it is common that the general color scheme and page layout of the website stay the same, you can make it a priority to change some of the graphics on your homepage, such as your ads, videos and pictures every couple of months. the subtle change can renew interest and shows that your website is progressing.

5. Request high-quality guest blogging

There is a lot of value in guest blogging, especially if the blogger is an established authority within your niche. Requesting content from quality guest bloggers can improve trust and viability.

6. Reward your audience

One of the best ways to spark continual interest and broaden your website’s appeal is to reward your audience. If your website is an eCommerce entity then you can host monthly giveaways of your products, services or promotional swag. Additionally, you can offer free ebook downloads or valuable coupon codes.

There are millions of websites currently living on the internet, all with the same goal – to achieve industry popularity and stay at the top. Many won’t make it, however, many others will. In order to be one that makes it, you need to determine what your website is going to offer, implement quality SEO and keep your site fresh with the tips above.


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